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“Innovation
distinguishes between a leader and a follower.”
- Steve
Jobs
|
“Deciding what not to do is as important as deciding what to do.”
- Steve
Jobs
|
|
“I’m convinced that about half of what separates the successful
entrepreneurs from the non-successful ones is pure perseverance.”
- Steve
Jobs
|
“Things don’t have to change the world to be important.”
- Steve
Jobs
|
|
“Details matter, it’s worth waiting to get it right.”
- Steve
Jobs
|
“We’re here to put a dent in the universe. Otherwise why else even be
here?”
- Steve
Jobs
|
|
“If you really look closely, most overnight successes took a long
time.”
- Steve
Jobs
|
“Let’s go invent tomorrow instead of
worrying about what happened yesterday.”
- Steve
Jobs
|
|
“You’ve baked a really lovely cake, but then you’ve used dog shit for
frosting.”
- Steve
Jobs
|
“Design is not just what it looks like and feels like. Design is how
it works.”
- Steve
Jobs
|
|
“Don’t let the noise of others’
opinions drown out your own inner voice.”
- Steve Jobs |
“Be a yardstick of quality. Some people aren't used to an environment
where excellence is expected.”
- Steve Jobs
|
|
“Sometimes when you innovate, you make mistakes. It is best to admit
them quickly, and get on with improving your other innovations.”
- Steve Jobs
|
“My favourite
things in life don't cost any money. It's really clear that the most precious
resource we all have is time.”
- Steve
Jobs
|
|
“Design
is not just what it looks like and feels like. Design is how it works.”
- Steve
Jobs
|
“You
can't just ask customers what they want and then try to give that to them. By
the time you get it built, they'll want something new.”
- Steve
Jobs
|
|
“I want
to put a ding in the universe.
- Steve
Jobs
|
“Stay hungry, stay foolish.”
- Steve
Jobs
|
|
“Design
is a funny word. Some people think design means how it looks. But of course,
if you dig deeper, it's really how it works.”
- Steve
Jobs
|
“Everyone
here has the sense that right now is one of those moments when we are
influencing the future.”
- Steve
Jobs
|
|
“Older
people sit down and ask, 'What is it?' but the boy asks, 'What can I do with
it?'.”
- Steve
Jobs
|
“Apple's
market share is bigger than BMW's or Mercedes's or Porsche's in the
automotive market. What's wrong with being BMW or Mercedes?”
- Steve
Jobs
|
|
“And no,
we don't know where it will lead. We just know there's something much bigger
than any of us here.”
- Steve
Jobs
|
“To turn
really interesting ideas and fledgling technologies into a company that can
continue to innovate for years, it requires a lot of disciplines.”
- Steve
Jobs
|
|
“For you
to sleep well at night, the aesthetic, the quality, has to be carried all the
way through.”
- Steve
Jobs
|
“I think
we're having fun. I think our customers really like our products. And we're
always trying to do better.”
- Steve
Jobs
|
|
“It's not
a faith in technology. It's faith in people.”
- Steve
Jobs
|
“Our goal
is to make the best devices in the world, not to be the biggest.”
- Steve
Jobs
|
|
“I get
asked a lot why Apple's customers are so loyal. It's not because they belong
to the Church of Mac! That's ridiculous.”
- Steve
Jobs
|
“We're
just enthusiastic about what we do.”
- Steve
Jobs
|
|
“We hire
people who want to make the best things in the world.”
- Steve
Jobs
|
“Why join the navy if you can be a
pirate?”
- Steve Jobs |
|
“The heaviness of being successful was
replaced by the lightness of being a beginner again.”
- Steve Jobs |
“The only way to do great work is to
love what you do. If you haven't found it yet, keep looking. Don't settle.”
- Steve Jobs |
|
“I think if you do something and it turns out pretty good, then you
should go do something else wonderful, not dwell on it for too long. Just
figure out what’s next.”
- Steve
Jobs
|
“If you don’t love something, you’re not going to go the extra mile,
work the extra weekend, challenge the status quo as much.”
- Steve
Jobs
|
|
“The Japanese have hit
the shores like dead fish. They're just like dead fish washing up on the
shores.”
- Steve
Jobs
|
“Do you want to spend the rest of your life selling sugared water or
do you want a chance to change the world?”
- Steve
Jobs
|
|
“When you're young, you look at television and think, There's a
conspiracy. The networks have conspired to dumb us down.“
- Steve
Jobs
|
“We used to dream about this stuff. Now we get to build it. It's
pretty great.”
- Steve
Jobs
|
